Edward has 20 years of professional football experience and joined Hudl after a successful 11 year period at one of the fastest growing global sports organisations, City Football Group (CFG), working with 7 clubs in Manchester, New York, Melbourne, Yokohama, Girona, Montevideo and Chengdu.
His diverse experiences and qualifications span Coaching, Performance Analysis, Sports Science, Medical, Scouting, Recruitment, Research, Innovation, Strategy, Project Management and Leadership. During the last 5 years, his main focus at CFG was to design and implement a football strategy for their clubs in Japan and China, leveraging best practice knowledge.
Based on more than 6,000 customer interactions over the last 12 months and their collective high performance experience spanning the last 20 years, Cesar Andrade and Ed Sulley will highlight key trends in connecting Academies and First Teams and where technology plays a key role.