Anne Jensen is an experienced professional within the fields of sustainability and experience economy. In 2020, she was hired to jumpstart an environmental strategy for the Danish top league football club AGF. In less than a year, the club changed into 100% energy from renewable energy, launched their jersey made of reused materials and implemented an ambitious waste management system. As a recent milestone, the club became signatory of the UN Sports for Climate Action, joining clubs internationally in this ambitious framework. Previously, Anne Jensen was part of the management team at Down the Drain in Denmark, spearheading an award-winning sustainability strategy for NorthSide festival; one of the first European festivals to reach the 100% organic food and beverage mark. Before she came to AGF, she was director of international brand development at leading European promoter FKP Scorpio in Hamburg.